Black Owned Brand, Honey Pot, Doubles Their Sales After Negative Backlash Claim Message Empowering Black Women Was “Racist” and “Noninclusive”

March 3, 2020
Black Owned Brand, Honey Pot, Doubles Their Sales After Negative Backlash Claim Message Empowering Black Women Was “Racist” and “Noninclusive”

Jonathan Weiss

photo credit: Jonathan Weiss // Shutterstock

For Black History Month and Women’s History Month, Target featured an ad for a black owned, plant-based feminine hygiene brand, Honey Pot. The ad includes the brands CEO Beatrice Dixon, who reflects on the struggles she faced founding the plant-based feminine hygiene brand. Overall, sending an inspirational message, empowering black women.

“The reason why it’s so important for Honey Pot to do well is so the next Black girl that comes up with a great idea, she could have a better opportunity. That means a lot to me,” Dixon says at the end of the ad.

Following the release of the ad, the brand was targeted by racist reviews, accompanied by one-star ratings. The negative comments claimed the message towards young black girls was, “racist” and “uninclusive.”

Later Monday, Trustpilot suspended Honey Pot’s profile. A message on the page said it was under temporary suspension while the platform reviewed the influx of comments.

In response to the negative reviews, many women filled the page with positive reviews, supporting of the brand, pointing out the systematic racism and struggles black entrepreneurs face in this country,  On Tuesday, the brand has doubled their sales by almost 50% due to the uproar, sales across the brand’s retailers have increased 20 to 30%, Dixon told Buzzfeed.
“I said nothing about our product being only for black girls,” Dixon noted. She also highlighted the company’s tagline: “made by humans with vaginas, for humans with vaginas.”

Written by Clarke Jones

Source: Huffpost

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